Copyright - Unless otherwise stated all contents of this web site are © 2020 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics: Color Cosmetics, Tagra Biotechnologies | 09-Nov-2020 SKINCARE POWERED MAKEUP. • Joelle Diderich. Il y a 800+ professionnels dénommés “Plavšić” qui utilisent LinkedIn pour échanger des informations, des idées et des opportunités. “It’ll highlight all of the ingredients we do use and why — everyone’s always talking about what to avoid, but I think it’s important to talk about what’s being used.”. The concealer will come in nine shades and provide medium coverage. Next spring, Ilia will launch a True Skin Radiant Priming Serum, a silicone-free priming serum that aims to tighten, fill pores and brighten. But she didn’t stop there: Her product Sandbridge Capital is invested in the skin care brand Youth to the People. Deanna Utroske is a leading voice in the cosmetics and personal care industry as well as in the indie beauty movement. Silas Capital has invested in clean makeup brand Ilia Beauty. Related tags: return vOut; dataLayer.push(dataLayerNews); View Sasha Plavsic’s profile on LinkedIn, the world's largest professional community. Privacy Policy and { var aTags = gptValue.split(','); At first, they skewed heavily toward the lip category, but over the past years, Ilia has built out other core product lines, including True Skin Serum Foundation, $54, and Limitless Lash Mascara, $28. - Last updated on That conversation prompted the birth of Ilia’s Serum Foundation, now one of its bestsellers, and a product that took dozens of formulations to get right, Plavsic said. | Product Brochure. According to Plavsic, she has been instrumental in turning the business into a skin care-makeup hybrid offering. “That’s something that in the clean category, in the natural category, has always suffered,” she said. In comments to the press about this month’s investment deal, Plavsic emphasizes that, “This capital and partnerships will ensure we can continue to innovate and invest heavily in R&D.”​, “I strive to offer the highest-performance clean products powered by high active levels of skincare ingredients,” ​says Plavsic, adding, “These innovative formulas are unlike anything out there on the market.”​. var reg = new RegExp('\\W+', "g"); View the profiles of professionals named "Plavsic" on LinkedIn. “Part of me thinks [the growth] is the improvement in how labs are able to formulate clean beauty, and part of me thinks it’s the timing,” Plavsic said. As the clean beauty category grows, consumers are seeking brands that 1) are transparent about their ingredients, 2) make products with a mix of safe synthetics and high-performing natural and organic botanicals and 3) manufacture products that deliver results. Business & Financial, IT professional with over 7 years of experience in System Administration & Maintenance and Computer Hardware & Maintenance. vOut +=', '; clean beauty, capital, Investment, R&D Right now, Ilia is in about 40 Sephora doors, and is also sold at the Detox Market, Follain, Credo, Buemercury, Space NK and Mecca. ILIA Founders Sasha Plavsic (L) & Zachary Ilia (R) Courtesy of ILIA. This month, the prestige clean color cosmetics brand Ilia Beauty announced a Series B funding round, led by Sandbridge and including the New York City – based firm Silas. Color Cosmetics has been challenged to find clean beauty ingredients that perform in facial makeup applications. function sanitize_gpt_value2(gptValue) Terms of the Silas investment were not disclosed, but industry sources said Ilia’s sales have doubled year-over-year for the past three years and the brand is expected to reach $20 million in retail sales for 2019. “Where I think we have a point of difference is going after certain categories that are more challenging.”, The company’s “motto for clean” includes using organic and natural bases, but sometimes including synthetics in formulations, she said. All throughout February I’m bringing you my Brand Founder Chats series – intimate and insightful talks with some of the most buzzed-about indie beauty brands out there today. }); Sasha Plavsic founded Ilia Beauty in 2011 and continues to be a key leader of the business in her role as Creative Director. There are 800+ professionals named "Plavšić", who use LinkedIn to exchange information, ideas, and opportunities. “In [2016] it’s not where it was today — clean beauty is now clear. ILIA Founders Sasha Plavsic (L) & Zachary Ilia (R) Courtesy of ILIA. ILIA Beauty founder Sasha Plavsic made sure her company hit all three marks. “We’re curious about the customer’s response to clean beauty and learning about her and finding out what questions she has,” Berkowitz said. We’re in the right time and the right place.”. LinkedIn WhatsApp Email Print Talk Ilia lipsticks. Financial focus, “[Silas has] had extreme success in direct-to-consumer,” Plavsic said. “It takes a combination of both to get a product that truly performs,” Plavsic said. Ingrid har 5 job på sin profil. For Ilia, which has built out both its product assortment and its retail distribution over the past several years, the Silas investment should help grow the company’s direct-to-consumer business. Now that the physical footprint is set up, Ilia is planning to shift its focus to digital, which is where Silas comes in, Plavsic said. The investment enables Ilia to, among other things, further finance product development and R&D initiatives. We believe in skin that looks like skin—and radiance that comes naturally. contact, 15-Jan-2020 Truly performs, ” Plavsic said respective portfolios its foundation launch a year-prior next! New film forming polymer Baycusan® eco E 1001 has launched a new preservative., next year new film forming polymer Baycusan® eco E 1001 get all the news! Contact, 15-Jan-2020 - Last updated on 15-Jan-2020 at 11:46 GMT polymer Baycusan® eco E 1001 2013 - Present years... Professional with over 7 years of experience in System Administration & Maintenance and Hardware..., silas Capital has invested in the clean category, in the right time the. Makeup brand Ilia Beauty | 26-Oct-2020 | product Brochure, and opportunities to get a product that truly performs ”! 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