This program will help you develop problem solving skills and learn to think “outside the box” to find ways to reduce costs and improve the quality of a company’s goods and services. Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. Analytics is the software used to turn this data deluge into valuable insights – insights that are being put to use by a broad spectrum of industries all over the world. This practical application of quantitative marketing, taught alongside the theoretical elements of marketing will aptly prepare you for a variety of roles such as market analysts, business consultants, marketing managers and marketing researchers. Over the last decade or so, marketing has been revolutionized by data analytics, allowing brands to deliver more targeted messaging and measure their return on investment (ROI). Application of Business Intelligence in Marketing Predictive Analytics. Keep reading to gain more insights. Marketing analytics uses important business metrics, such as ROI, marketing attribution and overall marketing effectiveness . Demand Metric and Netbase surveyed 125 marketers and found that 60 percent of respondents used social media analytics for campaign tracking, 48 percent for brand analysis, and 40 percent for competitive intelligence. For example: Companies these days have a large amount of financial data. Think of a business you know that depends on quick and agile decision to remain competitive. Regardless of any kind of organization, data analytics as a process, has come to becomes really important, in terms of a number of business functions, especially Marketing and HR. #1 Using Big Data Analytics to Boost Customer Acquisition and Retention. Organizations have invested in big data analytics. This is accomplished by measuring performance (e.g., blogging versus social media versus channel communications). Predictive analytics uncover data that reveals future trends. Programme structure. Apart from these, the various other business functions, which employ the use of data analytics include sales, supply chain management, Manufacturing, Strategy and many more. The forecasts produced by these analytics offer the best suggestions for future actions. 6 Applications of Business Analytics with Examples: Finance BA is of utmost importance to the finance sector. In the first of our business analytics examples, the CEO and founder of a budding fintech company was presented with the challenge of changing his business’s internal culture with a view to making all business data more accessible across the board. Business analytics examines and analyzes business processes, and then uses a variety of approaches and technologies to improve efficiency and quality. In this article, we give five real-world examples of how big brands are using big data analytics. 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